Aleksandar Ružesković , Deputy Marketing Director at Forma Ideale d.o.o

Marketing ;

Forma Ideale is 100% privately owned company, founded in 1995, located in Kragujevac, Serbia and is organized as a group of individual companies with more than 1,100 employees. Forma Ideale concentrates its activity on production, wholesale and retail trade, import and export of furniture and home decor programs. Panel furniture production process is organized on the basis of serial production with the use of the most modern production technology. The production assortment consists of over 200 articles of panel furniture and over 20 articles of upholstered furniture program. Total production capacity of Forma Ideale is over 1.000.000 furniture units per year. Successful market orientation and stimulating discount policy for our buyers have given us the opportunity to reach leading market share position in Serbia, as well as a significant market share position in the region. Furthermore, the construction of the chipboard plant Kronospan (22km from our production hall) is in progress, which opens up even better prospects for export increase in the EU.
Forma Ideale is the leading furniture industry company in Serbia, according to profit and overall market results. Forma Ideale’s business strategy is based on several key comparative advantages:
- Modern design furniture with high-quality production
- Active marketing support to our buyers
- CEFTA agreement (integrated market without custom tariffs of Southeast European countries and the Republic of Moldova)
- Export without custom taxes to CIS countries
- Large export network which includes EU countries (France, Romania, Slovenia, Czech Republic, Bulgaria, Hungary, Austria, Greece) and CEFTA market (Croatia, Bosnia and Herzegovina, Montenegro, Kosovo, Macedonia and Moldova)

Country: Serbia

Organization Type: Supplier

Organization Size: 250+

Founding Year: 1995

Phone: +38134308100


City: Kragujevac 34000,Skladišni centar 13 Google map

Areas of Activities


  1. Upholstery furniture
  2. Chipboard furniture

Modern furniture with best ratio quality/price

Modern furniture with best ratio quality/price

Type of Cooperation
  1. Distribution
  2. Retail